An overhead view of a monthly calendar, planning cards, and a pen

Good goals give you direction, but unrealistic goals can create unnecessary frustration. When you are starting an online business, focus on goals you can actually influence.

Start with goals you can influence

Instead of making your first goal a specific income number, consider goals such as publishing helpful posts, creating a free guide, building an email list, or learning a marketing skill.

Break a larger goal into clear steps

Break larger goals into smaller steps. If your goal is to build an email list, create the guide, set up the signup form, write the welcome email, and promote the guide.

Review the timeline regularly

Review your goals regularly. If something takes longer than expected, adjust your timeline rather than assuming you have failed.

Your next step

Realistic goals help you measure progress and stay motivated. Build the foundation first, then increase your goals as you learn and grow.

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